The symbolic representation of the ancient Torrini trademark, registered in Florence for the first time in 1369, placed against the background of the monumental group of the Dome and the Bell Tower belonging to the Cathedral of Florence is the result of a seventeenth-century work, an oil on canvas, ascendant to the Scuola del Ferri and preserved as an asset of the Torrini 1369 Historical Archive. A story rests on this representation of the "Signum", the oldest in the world: Renaissance Florence was characterized by different solutions that were based on different entrepreneurial skills.

The modern, contemporary, business concept could obviously not have been born yet but there was an advanced and refined economic system, based on the client, supported by the then so-called "bankers", as could have been the members of the rich Florentine families, such as the Medici , which gave life and support to a number of "shops" and to some, actually few and selected, "open-air factories".

The latter term was used to identify those structures that were not real shops but that actually expanded them the concept and the effect.

In fact, the Open Air Factory was usually located, as it defines the term, in a building where it was located inside a welcoming courtyard, perhaps complete with a portico, and where the so-called "craftsmen" of various types of goods flowed, to offer them and offer them to the numerous guests who were recalled by the renown of the owner family.

That is, more than a workshop or shop, we could define it as a futuristic micro shopping center, like a refined today "outlet" with reserved entrance.

The Torrini Goldsmith Lineage has in fact worked on this ideal platform for a very long time.

News of this type of structure has been collected since the time of their stay in Siena between 1300 and mid 1500.

A potential role of cultural, multifunctional and multidisciplinary center, able to also play the role of testimonial vector for the organization of exhibitions and educational activities of goldsmith art.