The Torrini 1369 trademark, an endless challenge. 

First Registration in 1369 in Florence to the Armorers, Keymakers and Blacksmiths Guild.
(source State Archive of Florence)

Registered in the modern era in 1969/1971 at UIBM through the Società Italiana Brevetti in class 14.

With over 650 years and more than 25 generations of experience and knowledge behind it, the Torrini 1369 trademark carries with it an unparalleled cultural fortune. To know the work carried out by Franco Torrini around this ultra centenary "signum", there is a need today to understand the artistic intention, the quality, the shape, the fact that the member of the Torrini lineage have never given up on their past, while continuing to follow the evolution of history.
This does not mean at all that Franco Torrini lived in the past of skilled goldsmiths or work within predetermined barriers. Identity, integrity and freedom of interpretation and movement is a fundamental condition for the continuity of any successful living organ. It is therefore a question of the balance between tradition and innovation that him, as an ultra-centenary company, have managed to give this symbol a multifaceted and potentially multipurpose space.

However, one can never be complacent with success as it can be short-lived. The longevity of a trademark and the family that manages it, is fundamentally based on small but innovative aspects that are outlined in everyday life.
Franco Torrini have always been ahead of others in their innovative perception. Only a deep knowledge of skills and technology, handed down from generation to generation, is able to guarantee the survival of products far beyond comparison: the Native Gold (early 1900), in the middle of two world wars then the Thematic Jewels ( 1969), the Museum Collection (1971), the Maroquinerie line (1978), the Button Cover (1982), the Rondelle Necklace (1982), the left-hand reversal of the winding crown on the Watch (1982), attention to the minute detail in the packaging of the small Silver objects (1985), the Zero bracelet (1987), the Renaissance Perfume (2000). Just a few examples with their natural becoming.

The impulse to search for new forms and contents. The courage to not necessarily choose the most convenient way to carry out an idea, but always to apply the intrinsic belief, without compromise, of safeguarding the main concept of quality that prevails over pure quantity, the correct application of the philosophy of a "trademark" that offers historical reputation to those who use it and to the affectionate public to whom it addresses. Both today and tomorrow!

 The historic shop of Piazza Duomo in Florence